LEAFY FRESH
This packaging design brief for a fictional vegan food company called ‘Leafy Fresh’ was set by The Mighty Shed as part of my university degree. We were told to avoid any inclusion of a brown paper texture, green leaves or any hint to the word ‘leafy’ encouraging me to think outside
of the box.
I wanted to create an identity for this company that would have a unique flare, and would really stand out against the common visual that most health aware brands currently have. The bold colours would most definitely stand out on a shelf against the existing market and stimulate shoppers, catching their attention.
